Understanding Meeting Planners

Understand how meeting planners work, their schedules, & what it means to you.

Here, you’ll get an inside look into how meeting planners book speakers. We cover booking cycles and how we’re going to market to meeting planners in response to their displayed behavior.

Action Steps to Proceed

• Complete this checklist prior to moving forward to the next lesson.
• Understand the displayed behavior of meeting planners
• Be able to define ‘booking cycle’
• Understand the ‘big picture’ of how we’re going to market to meeting planners
• Review the 5 types of responses you’ll get from meeting planners