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The Speaking Business Blueprint
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Course Overview
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Module 1
Career & Lifestyle Design -
Niche Selection
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The Niche Viability Cruncher
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Understanding Meeting Planners
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Critical Business Tools
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Preparing for Leads
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Lead Generation 101
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Career Foundations Recap
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Module 1 Webinar
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Your First Marketing Email Script
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4 Pro Speaking Freedoms
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20 Profitable Niches
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Joe Heaps from eSpeakers
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Finding Meeting Planners
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Niche Viability Hotseat
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M2: Locating & Appealing to Decision MakersIntro to Module 2
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Your Brand & Speaking Hook
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Create Compelling Solutions
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Bringing It All Together
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Your Lead Generation System
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Using Evercontact + Zapier
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Using Email Sourcer + Insightly
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Passive Lead Sources
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Module 2 Recap
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M2: Webinar
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M2: Hotseat - Lead Finding
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Reddit AMAs for Branding & Content
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M3: How to Romance Meeting PlannersIntro to Module 3
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Relationship Marketing Campaigns
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Your Marketing Arsenal
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Marketing With Activity Series
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Opportunities, Contacts, & Pipelines
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Your Jackpot Marketing Campaign
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Handling Speaking Requests
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Module 3 Recap
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M3: Webinar
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Tags, Categories, & CRM Setup
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Benji Bruce Interview
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M3: Hotseat
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M4: Creating High-Quality Marketing MaterialsIntro to Module 4
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Your Copywriting Skills
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Your Graphic Design Process
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Your Logo, Email, Business Card
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Your Social Media Presence
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Your eSpeakers Profile
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Your Website & Demo Video
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Your Email Campaigns
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Your Postcards
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Your Speaker 1-Sheet
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Your Speaking Brochure
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Your Wikipedia Page
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Your Bulky Direct Mail
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Your Book
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Module 4 Recap
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M4: Hotseat
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M4: Webinar
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M5: Booking Gigs and Awesome NegotiatingIntro to Module 5
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The Client Activation Sequence
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Forcing Investment Using Interest
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Your Irresistible Offer
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Pricing Strategy & Quoting Fees
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Scripts for Securing the Booking
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The ‘Save the Gig’ Sequence
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Opportunity State Reasons
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Your Contract
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Your Contract Packet
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Booking Gigs Recap
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M6: Pre-Event Maximization & CommunicationIntro to Module 6
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Delighting Clients with Pipelines
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Pre-Event Communication Sequence
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Publicity & Profit Maximizer
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Efficient Travel Arrangements
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Bling Your Travel Experience
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Module 6 Recap
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M7: At-Event & Post-Event MaximizationIntro to Module 7
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At-Event Optimization Checklist
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Looking and Acting Like a Pro
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BOR Setup & Sales Maximization
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Engineering Celebrity
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Post-Event Awesomeness & 2-Step Thanks
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Securing Repeat Business
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At-Event & Post-Event Recap
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M8: Next-Level AwesomenessIntro to Module 8
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The 3xAnnual Bucket
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Generating Frequent Passive Leads
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Building Your Product Empire
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Email Marketing Systems
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Automating Business, Hiring Help
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Staying Human, Humble, & Happy
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Module Recap & Course Conclusion
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Launch VideosLaunch Video #1
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Launch Video #2
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Launch Video #3
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Sales Video
Participants 1
- speakercareer
Lesson 21 of 95
In Progress
Your Lead Generation System
Because lead generation is one of the cornerstones of a speaking business, it’s time to develop your system!
Action Steps to Proceed
- Rotate through the 10 lead source goldmines, meeting your quota from each source every day for the next 10 days.
- Choose the 1 source that was easiest for you, or produced the best results, then mine the heck out of it!