Nearly all would-be and amateur speakers make the mistake of assuming that meeting planners hire speakers because they are funny, entertaining, have great stories, and fantastic stagecraft. These are all important, but they won’t get you hired.
(This is why you often see awful speakers on stages and fantastically skilled speakers bitterly in the audience.)
To make matters worse, when speakers build out their marketing materials and brand based on these false assumptions, they waste a lot of time and energy because the paid speaking engagements don’t follow (except in the cases of celebrities… my guess is that you aren’t one).
This module’s video will establish the framework for why speakers actually get paid to speak. Get this correct – right now – and your marketing materials, speech, and brand will be off to a great start.
Ignore this, or get it wrong, and you’ll be fighting an uphill battle your entire career!