Display and deliver your value by clearly presenting these vitally important mechanisms. Includes an overview of the 5 speaking markets.
aTherefore, this module is going to focus on the ingredients for a powerful marketing machine and precisely what makes a great speech. In your marketing materials, you must create mechanisms for displaying the value you’ll bring to an organization. In your speech, you must implement mechanisms for delivering that value. That is, you must be able to actually deliver the goods and bring solutions that benefit your audience members.
The elements covered in this lesson will therefore be included in your speech, marketing materials, & products.
IMPORTANT: Use the action guide for this module!
- Brainstorm 3 potential hooks.
- After sitting on your hook for 48 hours, decide on the one that is most authentic to you.
- Choose a niche that excites you and that can support your desired lifestyle. (Select one of the five audience categories. )
- Craft the formula that will convey your solution.
- Review the bonus materials for further clarification.
External Resources
Finding or Creating Your Own Speaking Niche