Components of a demo video that will convert viewers into clients. Includes how to produce your videos.
You’ve now got several speeches under your belt. You have raw footage of those talks, you’ve been selling your product, collecting referrals and testimonials, and making an impact.
Now we’re going put these components together into a ‘teaser’ that we can put on display for prospective clients to see!
The purpose of your demo video is to prove to your target buyers that your hook is relevant to the niche and that your speech will solve their problems.
That’s the entire purpose of your demo video.
You will talk yourself up with the purpose of generating credibility as a provider of solutions. This is not the place for self-aggrandizement.
You can do this in a 2-3 minute video. Think of it like a ‘movie trailer.’
Action Steps to Proceed
- Create your demo video’s storyboard.
- Decide on a method for editing your demo video.
- Watch the linked bonus articles and watch the ‘Erin Lashley’ video.
- Edit your first demo video or work with your editor until it’s completed! AKA: Finish your demo video!
Free Storyboarding Software
Use this if you’re more visually oriented and paper-and-pen or a timecoded word document isn’t working for you: http://www.storyboardthat.com/
Must-Read Articles for Your Demo Videos
How to Create Compelling Demo Videos with 7 Key Principles- by Corey Pemberton
How to make a demo video with zero budget – by Mikael Cho
Create a Speaker Demo Video that Gets You Booked – Benji Bruce