How to Become a Motivational Speaker
How to Become a Motivational Speaker
Course Content
1 – Career Foundations
0/13
Lifestyle Design
07:16
Niche Selection
14:11
The Niche Viability Cruncher
18:10
Understanding Meeting Planners
12:42
Critical Business Tools
26:18
Leads Setup
11:54
Lead Gen Foundations
25:57
Module Recap & Assignments
04:19
BONUS: E-Speakers VP – Joe Heaps Interview
01:05:30
WEBINAR: Module 1
31:02
HOTSEAT: Module 1
34:47
BONUS: 4 Speaking Freedoms
BONUS: 20 Profitable Niches
2 – Getting Booked
0/14
Intro to Module 2
05:39
Your Brand and Speaking Hook
16:33
Create Compelling Solutions
10:40
Bringing It All Together
04:06
Your Lead Generation System
07:10
Your CRM & Zapier
23:29
Email Sourcer & Insightly
13:26
Passive Lead Sources
08:19
Module 2 Recap & Next Steps
02:49
M2 Hotseat – Lead Finding
56:55
M2 Webinar
47:38
BONUS: Reddit AMAs for Branding & Content
04:26
BONUS: Your First Email Marketing Script
BONUS: Your Lead Source Goldmine
09:20
3 – Marketing Systems
0/12
Intro to Module 3
04:48
Relationship Marketing Campaigns
16:15
Marketing With Activity Series
27:09
Your Marketing Arsenal
16:12
Opportunities, Contacts, & Pipelines
25:13
BONUS: Tags, Categories, & CRM Setup
Your Jackpot Marketing Campaign
18:49
Handling Speaking Requests
10:22
Module 3 Recap
04:11
M3 Webinar
51:06
M3 Hotseat
01:12:18
BONUS: Benji Bruce Interview
57:37
4 – Marketing Materials
0/16
Module 4 Intro
06:21
Copwriting Skills
09:07
Graphic Design
15:43
Your Logo, Email, Business Card
08:20
Your Social Media Presence
06:10
Your E-Speakers Profile
02:12
Website & Demo Video
18:58
Email Campaigns
12:15
Wikipedia Page
05:05
Speaker 1-Sheet
06:02
Your Speaking Brochure
17:05
Your Bulky Direct Mail
06:48
Your Book
08:25
Module 4 Recap
02:47
Module 4 Webinar
31:55
Module 4 Hotseat
25:22
5 – Getting Booked
0/11
Intro to Module 5
04:18
Client Activation Sequence
05:09
Forcing Investment Using Interest
15:15
Pricing Strategy
10:22
Your Irresistible Offer
11:26
Scripts for Securing the Booking
07:58
‘Save the Gig’ Sequences
15:21
Opportunity State Reasons
05:55
Your Speaking Contract
14:32
Your Contract Packet
11:25
Booking Gigs Recap
03:05
6 – Pre-Event Maximization
0/7
Intro to Module 6
03:07
Delighting Clients with Pipelines
04:36
Pre-Event Communication Sequence
08:22
Publicity & Profit Maximizer
14:09
Efficient Travel Arrangements
10:00
Bling Your Travel Experience
12:24
Module 6 Recap
02:40
7 – At-Event and Post-Event Optimization
0/7
Intro to Module 7
02:50
At-Event Optimization Checklist
18:32
Looking and Acting Like a Pro
04:49
BOR Setup & Sales Maximization
08:04
Engineering Celebrity
07:56
Securing Repeat Business
08:05
At-Event & Post-Event Recap
01:31
8 – Next-Level Awesomeness
0/9
Module Recap & Course Conclusion
Intro to Module 8
04:13
The 3xAnnual Bucket
03:28
Generating Frequent Passive Leads
14:03
Building Your Product Empire
08:57
Email Marketing Systems
09:51
Automating Business, Hiring Help
06:45
Staying Human, Humble, & Happy
Module Recap & Course Conclusion
01:47
BONUS: Launch Videos
0/4
Launch Video #1
28:52
Launch Video #2
31:19
Launch Video #3
32:05
Sales Video
25:34
The Speaking Business Blueprint

One of the most effective ways to get your stuff looked at is to use bulky mail send straight to a meeting planner.

Complete this checklist prior to moving forward to the next lesson.

  • Decide on a direct mail concept
  • Understand how it’ll get opened
  • Make it lumpy, compelling, and educational
  • Take a demo to the post office to determine the cost
  • Reduce costs where possible
  • Create in bulk!

Helpful External Resources

John Carleton Primer:

http://rainmaker.fm/audio/lede/copywriting-john-carlton-2/?embed=true

John Carleton’s 22 Favorite Direct Mail Pieces

Bill Glazer – Outrageous Advertising:

https://www.youtube.com/embed/BjPbBrjdEnk

Bill Glazer’s Book: Outrageous Advertising That’s Outrageously Successful

Examples of Direct Mail Pieces:

https://www.youtube.com/embed/TVnuH9qE5qg

Russel Brunson Shares Great Direct Mail Piece:

https://www.youtube.com/embed/uluYdEFnXG0

How to Get Your Mail Opened:

https://www.youtube.com/embed/lHVHwUaxdvw

Exercise Files
4.12-Bulky-Direct-Mail.pdf
Size: 504.51 KB
4.12-Bulky-Direct-Mail.pdf
Size: 504.51 KB
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