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The Speaking Business Blueprint
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Course Overview
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Module 1
Career & Lifestyle Design -
Niche Selection
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The Niche Viability Cruncher
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Understanding Meeting Planners
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Critical Business Tools
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Preparing for Leads
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Lead Generation 101
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Career Foundations Recap
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Module 1 Webinar
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Your First Marketing Email Script
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4 Pro Speaking Freedoms
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20 Profitable Niches
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Joe Heaps from eSpeakers
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Finding Meeting Planners
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Niche Viability Hotseat
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M2: Locating & Appealing to Decision MakersIntro to Module 2
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Your Brand & Speaking Hook
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Create Compelling Solutions
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Bringing It All Together
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Your Lead Generation System
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Using Evercontact + Zapier
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Using Email Sourcer + Insightly
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Passive Lead Sources
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Module 2 Recap
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M2: Webinar
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M2: Hotseat - Lead Finding
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Reddit AMAs for Branding & Content
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M3: How to Romance Meeting PlannersIntro to Module 3
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Relationship Marketing Campaigns
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Your Marketing Arsenal
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Marketing With Activity Series
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Opportunities, Contacts, & Pipelines
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Your Jackpot Marketing Campaign
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Handling Speaking Requests
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Module 3 Recap
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M3: Webinar
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Tags, Categories, & CRM Setup
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Benji Bruce Interview
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M3: Hotseat
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M4: Creating High-Quality Marketing MaterialsIntro to Module 4
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Your Copywriting Skills
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Your Graphic Design Process
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Your Logo, Email, Business Card
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Your Social Media Presence
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Your eSpeakers Profile
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Your Website & Demo Video
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Your Email Campaigns
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Your Postcards
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Your Speaker 1-Sheet
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Your Speaking Brochure
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Your Wikipedia Page
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Your Bulky Direct Mail
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Your Book
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Module 4 Recap
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M4: Hotseat
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M4: Webinar
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M5: Booking Gigs and Awesome NegotiatingIntro to Module 5
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The Client Activation Sequence
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Forcing Investment Using Interest
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Your Irresistible Offer
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Pricing Strategy & Quoting Fees
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Scripts for Securing the Booking
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The ‘Save the Gig’ Sequence
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Opportunity State Reasons
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Your Contract
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Your Contract Packet
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Booking Gigs Recap
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M6: Pre-Event Maximization & CommunicationIntro to Module 6
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Delighting Clients with Pipelines
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Pre-Event Communication Sequence
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Publicity & Profit Maximizer
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Efficient Travel Arrangements
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Bling Your Travel Experience
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Module 6 Recap
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M7: At-Event & Post-Event MaximizationIntro to Module 7
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At-Event Optimization Checklist
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Looking and Acting Like a Pro
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BOR Setup & Sales Maximization
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Engineering Celebrity
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Post-Event Awesomeness & 2-Step Thanks
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Securing Repeat Business
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At-Event & Post-Event Recap
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M8: Next-Level AwesomenessIntro to Module 8
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The 3xAnnual Bucket
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Generating Frequent Passive Leads
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Building Your Product Empire
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Email Marketing Systems
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Automating Business, Hiring Help
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Staying Human, Humble, & Happy
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Module Recap & Course Conclusion
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Launch VideosLaunch Video #1
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Launch Video #2
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Launch Video #3
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Sales Video
Participants 1
- speakercareer
Lesson 60 of 95
In Progress
Forcing Investment Using Interest
Gather required event information while simultaneously getting the meeting planner to sell you on coming to speak.
Action Steps to Proceed
- Re-write the 7 questions so that they are in your own language.
- Put your re-written questions into an easily accessible ‘notes’ file. Be able get to it within 30 seconds.
- Rehearse and practice the questions until they sound totally natural.