The Speaking Business Blueprint
M4: Creating High-Quality Marketing Materials
Intro to Module 4
Your Copywriting Skills
Your Graphic Design Process
Your Logo, Email, Business Card
Your Social Media Presence
Your eSpeakers Profile
Your Website & Demo Video
Your Email Campaigns
Your Postcards
Your Speaker 1-Sheet
Your Speaking Brochure
Your Wikipedia Page
Your Bulky Direct Mail
Your Book
Module 4 Recap
M4: Hotseat
M4: Webinar
M5: Booking Gigs and Awesome Negotiating
Intro to Module 5
The Client Activation Sequence
Forcing Investment Using Interest
3 of 5
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The Client Activation Sequence
The Speaking Business Blueprint
The Client Activation Sequence
Birds-eye overview of the 5 phases you’ll move a prospective client through on the way towards officially landing a gig.
Action Steps to Proceed
Set up a pipeline in your CRM that includes these 5 stages.
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