Your Bulky Direct Mail

One of the most effective ways to get your stuff looked at is to use bulky mail send straight to a meeting planner.

Complete this checklist prior to moving forward to the next lesson.

• Decide on a direct mail concept
• Understand how it’ll get opened
• Make it lumpy, compelling, and educational
• Take a demo to the post office to determine the cost
• Reduce costs where possible
• Create in bulk!

Helpful External Resources

John Carleton Primer:

http://rainmaker.fm/audio/lede/copywriting-john-carlton-2/?embed=true

John Carleton’s 22 Favorite Direct Mail Pieces

Bill Glazer – Outrageous Advertising:

Bill Glazer’s Book: Outrageous Advertising That’s Outrageously Successful

Examples of Direct Mail Pieces:

Russel Brunson Shares Great Direct Mail Piece:

How to Get Your Mail Opened: