How to Become a Motivational Speaker
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The Speaking Business Blueprint

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  1. Course Overview

  2. Module 1

    Career & Lifestyle Design
  3. Niche Selection
  4. The Niche Viability Cruncher
  5. Understanding Meeting Planners
  6. Critical Business Tools
  7. Preparing for Leads
  8. Lead Generation 101
  9. Career Foundations Recap
  10. Module 1 Webinar
  11. Your First Marketing Email Script
  12. 4 Pro Speaking Freedoms
  13. 20 Profitable Niches
  14. Joe Heaps from eSpeakers
  15. Finding Meeting Planners
  16. Niche Viability Hotseat
  17. M2: Locating & Appealing to Decision Makers
    Intro to Module 2
  18. Your Brand & Speaking Hook
  19. Create Compelling Solutions
  20. Bringing It All Together
  21. Your Lead Generation System
  22. Using Evercontact + Zapier
  23. Using Email Sourcer + Insightly
  24. Passive Lead Sources
  25. Module 2 Recap
  26. M2: Webinar
  27. M2: Hotseat - Lead Finding
  28. Reddit AMAs for Branding & Content
  29. M3: How to Romance Meeting Planners
    Intro to Module 3
  30. Relationship Marketing Campaigns
  31. Your Marketing Arsenal
  32. Marketing With Activity Series
  33. Opportunities, Contacts, & Pipelines
  34. Your Jackpot Marketing Campaign
  35. Handling Speaking Requests
  36. Module 3 Recap
  37. M3: Webinar
  38. Tags, Categories, & CRM Setup
  39. Benji Bruce Interview
  40. M3: Hotseat
  41. M4: Creating High-Quality Marketing Materials
    Intro to Module 4
  42. Your Copywriting Skills
  43. Your Graphic Design Process
  44. Your Logo, Email, Business Card
  45. Your Social Media Presence
  46. Your eSpeakers Profile
  47. Your Website & Demo Video
  48. Your Email Campaigns
  49. Your Postcards
  50. Your Speaker 1-Sheet
  51. Your Speaking Brochure
  52. Your Wikipedia Page
  53. Your Bulky Direct Mail
  54. Your Book
  55. Module 4 Recap
  56. M4: Hotseat
  57. M4: Webinar
  58. M5: Booking Gigs and Awesome Negotiating
    Intro to Module 5
  59. The Client Activation Sequence
  60. Forcing Investment Using Interest
  61. Your Irresistible Offer
  62. Pricing Strategy & Quoting Fees
  63. Scripts for Securing the Booking
  64. The ‘Save the Gig’ Sequence
  65. Opportunity State Reasons
  66. Your Contract
  67. Your Contract Packet
  68. Booking Gigs Recap
  69. M6: Pre-Event Maximization & Communication
    Intro to Module 6
  70. Delighting Clients with Pipelines
  71. Pre-Event Communication Sequence
  72. Publicity & Profit Maximizer
  73. Efficient Travel Arrangements
  74. Bling Your Travel Experience
  75. Module 6 Recap
  76. M7: At-Event & Post-Event Maximization
    Intro to Module 7
  77. At-Event Optimization Checklist
  78. Looking and Acting Like a Pro
  79. BOR Setup & Sales Maximization
  80. Engineering Celebrity
  81. Post-Event Awesomeness & 2-Step Thanks
  82. Securing Repeat Business
  83. At-Event & Post-Event Recap
  84. M8: Next-Level Awesomeness
    Intro to Module 8
  85. The 3xAnnual Bucket
  86. Generating Frequent Passive Leads
  87. Building Your Product Empire
  88. Email Marketing Systems
  89. Automating Business, Hiring Help
  90. Staying Human, Humble, & Happy
  91. Module Recap & Course Conclusion
  92. Launch Videos
    Launch Video #1
  93. Launch Video #2
  94. Launch Video #3
  95. Sales Video

Participants 1

  • speakercareer
The Speaking Business Blueprint Your Brand & Speaking Hook
Lesson 18 of 95
In Progress

Your Brand & Speaking Hook

How to create a brand that engages both meeting planners and audiences.

In this lesson, you’re going to learn how to create an engaging story.

This is going to ‘hook’ meeting planners so that they are interested in your services.

This also engages your audience members when you are speaking to them.

Your story is NOT your content. Your story is the vessel that carries your content. This training will help you to create an engaging story.

Action Steps to Proceed

  • Inventory your 5 brand sources
  • Decide on one
  • Create a Reddit AMA for that brand

Advanced Storytelling Techniques

Studying the below videos and links will be a masters-level story-telling education!

First, these two TED talks have fantastic content on how to craft an engaging story. Remember, your story IS your hook, so refining it will help with both your marketing and your stagecraft.

https://youtube.com/watch?v=KxDwieKpawg%26nbsp%3Bhttps%3A

NSA Workshop on storytelling by Ty Bennet


Two great techniques for story-telling by Walt Disney


Harvard Business Review interviews movie-maker on how to create engaging stories.

https://youtube.com/watch?v=8-KtR4vM4eg


Finally, these two videos cover the work of Joseph Campbell, author of The Hero’s Journey, The Power of Myth, and The Hero With 1000 Faces. Nearly every Hollywood movie has been influenced by these works.


http://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/

http://www.amazon.com/Power-Myth-Joseph-Campbell/

http://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/

Article: 5 Best Ways to Convey Your Brand